Notes from actually doing this: what an extension is worth, how ownership moves between accounts, and where transfers go wrong.
4 min read
In a browser extension sale neither side can go first without exposure. Escrow removes that problem entirely, and understanding how it works is what separates a clean deal from a bad story.
4 min read
Two extensions with identical install counts can differ fourfold in value. The variable that explains most of that gap is which countries the users are in, and it is measurable.
4 min read
Moving an extension to a new owner is the part of a sale that goes wrong most often. Here is the order the steps have to happen in, what breaks when you get it wrong, and how to protect both sides.
5 min read
Install counts alone tell you almost nothing. Here is the framework I use to value a browser extension, from weighting users by country to deciding what a revenue multiple should actually be.